Acclaimed Web Development & Online Marketing Blog

Has your site been up and running for a few years and now it’s looking a little old and in need of a fresh look? Have sales or donations started to dwindle and now you’re wondering why your website is no longer converting visitors into buyers? Maybe your site needs a website review from a professional.

A website review includes design, usability and accessibility reviews, as well as, an on-page search engine optimization review from a third-party web design company. A review of an e-commerce site should include going all the way through the shopping cart checkout process and making recommendations about how to make the buying process as little work as possible for the buyer.

Your Intended Audience

A website review should be done with your intended audience in mind, whether they are buyers, students, sponsors or researchers. We will also look at whether your intended audience is mostly made up of a specific gender, where they live, income and any other factors that you know to be specific to the majority of your audience.

Acclaimed Web Development & Online Marketing can do a free website review of your existing website and send you the results within three business days.  We can also make suggestions about how you can start marketing your website online or improve and enhance your existing internet marketing efforts.  Contact us for more information. Acclaimed Web Development & Online Marketing will be here if you need help making the recommended changes, redesigning your website or improving your Internet Marketing programs.

I see on craigslist all the time. Someone wants a website for their small business idea. They know that a website with a shopping cart is what they need, but once they have it and sales don’t start rolling it, they wonder why no one wants to visit their website or buy their product. What happened?

Well, it’s simple really. It’s not that no one wants to visit your website or buy your product it’s that no one knows it’s even online.

Most websites, especially popular website get more than 90% of their web traffic from search engines, but search engine don’t automatically put your website on the first page just because you’re online. You have to use a series of techniques called search engine optimization or SEO to show the search engines which keyword phrases your site should be listed under. You need to provide the search engines with unique content with those keyword phrases in it, so they know your site is relevant to those keyword phrases. Not just relevant, but more relevant than all of your competitors because if you want web searchers to client on your site, you need to be on the search engine’s first page for your keyword phrases.

While you’re working on getting the search engines to list you on their first page, which can take months, you can almost immediately bring targeted traffic and customers to your website by bidding for keywords through search engine marketing (SEM) or pay per click (PPC). In programs like Google Adwords, you can bid on keywords and only pay when someone clicks on your site. You can also advertise through social media marketing on sites like facebook.com.

Email marketing is another way you can bring visitors to your site. Building or buying an email list and email those customers that opt-in to your mailing list is one of the cheapest and most effective ways of bringing traffic to your site.

Online marketing is an essential part of success on the internet. No matter how great your product or how beautiful you believe your website design, it’s not enough to just put your website out there and hope for the best.