Multi-channel Internet Marketing
March 31, 2009
I am a big believer in multi-channel marketing. I have always said market your products and services online and in print and if appropriate, radio, television, bill boards, etc., but now I believe there are so many ways to market yourself online that the phrase Multi-channel Internet Marketing is what we are going to be hearing more about in the future.
Nothing beats being number one on the first SERPs (search engine results pages) for the phrases your customers are searching for, but search engine optimization is supplemented and even improved by having a complimentary paid search engine marketing campaign and vice versa.
Email marketing is another way to keep prospects “on the hook” and customers coming back to your site. It’s a great supplement to other forms of internet marketing because it does what no other form of internet marketing can do. It allows you to not only target customers, but allows your customers and prospects to ask for your advertisements and opt-out if they are no longer interested. If your customers can get your advertisements in the form they want them, at a time when they are most likely to read them and only as often as they want them, they are more likely to look at your advertisements and remember them when they need your products or services.
The newest addition to our arsenal of internet marketing services is social media marketing. Marketing on social media sites can allow you to reach millions of customers through sites like Facebook, Twitter, StumbleUpon, Delicious and Linkedin. Posting your messages on these sites allows your follows to repost your content allowing you to get a lot more links to your website and blog, so social media marketing has search engine optimization benefits as well.
In marketing, one of the most important pieces of advice I can give is to always keep your company name and your brand in front of people’s faces. All the methods of internet marketing can be used together to show that your company is well-established and experts in your field.
