August 9, 2009
I’m still surprised by the number of small businesses today that still don’t have a website. A recent research study released two days ago from the UK showed that 46% of Britain’s small businesses are still without a website. Even more alarming is that 47% of firms that were still off-line believed that a website could NOT benefit their business. This errant thinking was in direct contrast with a further study that showed that 80% of similar businesses with websites gain revenue from those sites.
It feels a lot like the whole ostrich/sand analogy. I’m not sure how companies of any size these days can justify not having an online presence. Even without going as far as eCommerce applications or social media marketing, having a website seems to be the most elementary of requirements for doing business these days.
Having a small brochure-type website truly is better than having no website at all. If you aren’t on the web, potential customers are currently using your competition because they can’t remember you phone number or email address and they can’t find your non-existent website. Social media marketing has quickly become another alternative to having your own website. Facebook, for example, is a great way to connect with customers and potential customers and allow them to share your message with their friends. Retaurants, retailers and many other businesses are now using facebook to keep their message current and in front of customers.
Phone books are very quickly being completely replaced by internet searches. Without an online presence, many customers will never be able to find out. Do you feel like websites just don’t work in your industry? Have you had a website that just didn’t work and you’re fearful of trying again? A basic website should be a part of every companies successful marketing plan, but having a website is not enough. You have to use internet marketing to put your website in from of potential customers. That includes, not only social media marketing, but email marketing and search engine optimization and paid search marketing.
Acclaimed Web Development & Online Marketing can help you develop and brand your new website and marketing it on the internet and bring targeted traffic to your website. We can also design print marketing materials to advertise your business. Request a quote to get started today!