August 9, 2009
Promoting your website through social media marketing can be a lot of work. It’s no wonder that many companies outsource the job, but if you are just starting out or have a small budget you can still promote your company using social media marketing. These are the steps you can take to become your own social media expert.
The best way to promote yourself online is to provide interesting, original and informative content. It’s important for search engine optimization and email list subscribers. It’s also important in social media marketing. You have nothing to market without original content. A blog is a great way to continually add value-added content in a meaningful way for the search engines and for returning visitors. A blog gives you something to talk about on search media marketing sites too.
2. Create a facebook page
Create a page for your business on facebook. Facebook pages can be promoted with an ad on facebook. Make sure you put information on your page to make it interesting. As an example, here is a link to Acclaimed Web Development & Online Marketing’s facebook page: http://cli.gs/9TsTt7
3. Setup a Twitter profile for your business
Setup a Twitter profile in your business’s name or in your name so you can become known in your industry. Follow people who are exports in your industry. Here is an example: http://twitter.com/acclaimedwebdev
4. Post updates to your facebook page, twitter and bookmarking sites
Post updates for your fans and for the search engines by posting at least once daily to facebook, your twitter account and to bookmarking sites such as digg, Delicious, Stumbleupon and others.
5. Create a linkedin profile for you and your business
Create a linkedin profile to show off your skills with other professionals and network online with old clients and co-workers. One of the extra benefits of linkedin is the ability to use your company profile to market yourself to potential, new employees.
6. Use groups on facebook and linkedin
Use groups to share information with other in your industry and find new customers by starting and joining groups that would be of interest to your target audience.
Social media marketing, much like email marketing, is a great way to keep your message fresh and new and in front of your customers and potential customers on a daily basis. Your facebook fans will see all you updates on their facebook homepage on a daily bases, so you are only limited by the interesting and relevant information you have to share with them. While customers can get annoyed with receiving marketing emails from you on a daily basis. A status message on facebook or twitter is much less intrusive as long as it is interesting and informative.
If you’re not sure how to get started or feel it’s just too much work for you to do on your own, Acclaimed Web Development & Online Marketing offers professional social media management services. Request a quote to get started today!